Edward Bernays
Public relations pioneer and author
Edward Bernays was an Austrian-American pioneer of public relations, often called its father. He wrote Propaganda (1928), an early attempt to define and theorize the field.
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Born 1891 in Vienna, Austria Died 1995
About Edward Bernays
Edward Bernays was born in Vienna in 1891 and died in 1995. His obituary described him as the father of public relations. During the First World War he worked as a propagandist for the American government. He went on to work for major corporations such as Procter & Gamble and General Electric, as well as government agencies, politicians and non-profit organizations. Propaganda, published in 1928, was one of his early efforts to define and theorize the field. His techniques have also been criticized for manipulating public opinion.