Erik Peterson

Sales messaging author

Erik Peterson co-wrote Conversations That Win the Complex Sale with Tim Riesterer. He is known for the Power Messaging approach to selling.

1 summary 15 min of listening

Books by Erik Peterson

Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

About Erik Peterson

Erik Peterson and Tim Riesterer have worked for over twenty years on a sales method called Power Messaging. Their book Conversations That Win the Complex Sale lays out that method. It offers tools for reshaping a sales message into a persuasive story.

Explore the subjects

Persuasion Sales Storytelling