Frank Luntz
Pollster and communications consultant
Frank Luntz is an American pollster and communications consultant. He wrote the bestseller Words That Work.
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American Born 1962 in West Hartford, United States
About Frank Luntz
Frank Luntz was born in 1962 and works as a political and communications consultant and pollster in the United States. His work has included messaging for Republican causes and for Newt Gingrich's Contract with America. He has led upwards of 1,500 polls and discussion groups for business and public affairs clients worldwide. He describes his specialty as testing language so that clients can sell a product or sway opinion about an issue or candidate. Luntz has often appeared as a commentator and analyst on Fox News and CBS News, and has done so on CNN since 2021. He has also written business books on communication strategies, including Words That Work.