Jenni Romaniuk
Marketing research professor
Jenni Romaniuk is a marketing researcher at the University of South Australia and an expert in brand management. She is the author of Better Brand Health.
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About Jenni Romaniuk
Jenni Romaniuk holds a research professorship in marketing at the Ehrenberg-Bass Institute, which is part of the University of South Australia. She also serves as the institute's Associate Director (International). Her field is brand management, and her research has appeared in academic journals. She has also written Building Distinctive Brand Assets, and Better Brand Health is in our catalog.