Jonah Berger
Marketing professor and author
Jonah Berger is a bestselling author who holds a marketing professorship at Wharton. He studies how social influence and word of mouth help products and ideas catch on.
1 summary 18 min of listening
American Born in Washington, D.C., United States
About Jonah Berger
Jonah Berger teaches marketing at the Wharton School of the University of Pennsylvania. He has spent more than 15 years researching social influence and has published dozens of articles in leading academic journals. He has also consulted for Fortune 500 companies. His books include Contagious: Why Things Catch On, Invisible Influence and The Catalyst: How to Change Anyone's Mind. Our catalog includes Magic Words. Berger was born in Washington, D.C.