Nir Eyal
Author, lecturer and investor
Nir Eyal is an author, lecturer and investor. His books Hooked and Indistractable deal with habit-forming products and with controlling attention.
2 summaries 54 min of listening
American Born in Hadera, Israel
About Nir Eyal
Eyal is American and was born in Israel. Hooked: How to Build Habit-Forming Products came out in 2014, followed by Indistractable: How to Control Your Attention and Choose Your Life in 2019. Beyond Belief followed in 2026 and entered the New York Times bestseller list when it was released. He has held teaching roles at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Articles by him on technology, psychology and business have run in Harvard Business Review, The Atlantic, TechCrunch and Psychology Today. Eyal also founded and sold companies, and he now advises and invests in other organizations. His wife and business partner, Julie Li, has worked with him for more than 25 years.