Product Strategy Library

Hooked: How to Build Habit-Forming Products

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Competing Against Luck: The Story of Innovation and Customer Choice

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Do Design: Why Beauty is Key to Everything

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability

Escaping the Build Trap: How Effective Product Management Creates Real Value

Fabricated: The New World of 3D Printing

Empowered: Ordinary People, Extraordinary Products

Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application

Good Services: Decoding the Mystery of What Makes a Good Service

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Inspired: How To Create Products Customers Love

Loved: How to Rethink Marketing for Tech Products

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Perennial Seller: The Art of Making and Marketing Work that Lasts

Product Operations: How Successful Companies Build Better Products at Scale

Purple Cow: Transform Your Business by Being Remarkable

Radical Product Thinking: The New Mindset for Innovating Smarter

Start at the End: How to Build Products That Create Change

Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It

Swipe to Unlock: The Primer on Technology and Business Strategy

The Cold Start Problem: How to Start and Scale Network Effects

The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

The Laws of Simplicity: Design, Technology, Business, Life

The One Device: The Secret History of the iPhone

The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs

The Upcycle: Beyond Sustainability – Designing for Abundance

Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

This is Service Design Thinking: Basics, Tools, Cases

To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

Transformed: Moving to the Product Operating Model

UX Strategy: How to Devise Innovative Digital Products That People Want

UX for Lean Startups: Faster, Smarter User Experience Research and Design

Well-Designed: How to Use Empathy to Create Products People Love

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

What Would Google Do?: Reverse engineering the world's fastest growing company