Paul Arden
Advertising creative director and author
Paul Arden was a creative director at Saatchi & Saatchi who went on to write books on advertising and motivation, including It’s Not How Good You Are, It’s How Good You Want to Be.
1 summary 15 min of listening
British Born 1940 Died 2008
About Paul Arden
Paul Arden (1940 to 2008) was a creative director at the advertising agency Saatchi & Saatchi. He became executive creative director in 1987 and worked on accounts such as British Airways, Toyota, Fuji and Nivea. He also thought up campaigns for Silk Cut and The Independent. He left the agency in 1992 but kept working with it as a consultant until 1995. Arden wrote several books on advertising and motivation, including It’s Not How Good You Are, It’s How Good You Want to Be. His other titles include Whatever You Think, Think The Opposite and God Explained in a Taxi Ride.