Pete Koomen
Optimizely co-founder and author
Pete Koomen co-founded Optimizely, an A/B testing platform. He co-wrote A/B Testing with Dan Siroker.
1 summary 17 min of listening
About Pete Koomen
Pete Koomen is a co-founder of Optimizely, a platform for A/B testing, and has served as its chief technology officer (CTO). He has spoken publicly about the role of split testing in software products and about how to write such tests. With fellow Optimizely co-founder Dan Siroker, he wrote A/B Testing. The book shares best practices and lessons drawn from experiments run by Optimizely customers, covering what to test, choosing a testing tool, building a testing team and creating personalized experiences for visitors.