Steve J. Martin
Persuasion science author
Steve J. Martin works in persuasion science and co-wrote the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion.
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About Steve J. Martin
Steve J. Martin works in the field of persuasion science, and his work has appeared widely in the media. He co-wrote Yes! 50 Secrets from the Science of Persuasion, a New York Times International bestseller. He has contributed business columns to the British Airways in-flight magazine and to the Harvard Business Review. He also gives guest lectures at London Business School and at the University of Cambridge. Among his books is The Small BIG.