Al Ries
Marketing strategist and author
Al Ries was an American marketing consultant and author who, with Jack Trout, is credited with reviving the idea of positioning in marketing.
3 summaries 1h 02 min of listening
American Born 1926 in Atlanta, United States Died 2022
About Al Ries
Alfred Paul Ries was born in Indianapolis, Indiana, on 14 November 1926 and died on 7 October 2022. He co-founded the Atlanta-based consulting firm Ries & Ries and served as its chairman, working alongside his daughter Laura Ries. In 1972 he co-wrote a three-part series in Advertising Age magazine announcing the arrival of the Positioning Era. His 12 books are reported to have sold over 6 million copies worldwide. With Laura he co-wrote The 22 Immutable Laws of Branding. Our catalog also includes his books Focus and The 22 Immutable Laws of Marketing.