April Dunford
Positioning consultant, speaker and author
April Dunford is a consultant, speaker and author who helps technology companies explain complicated products clearly. She is an expert in positioning and market strategy.
2 summaries 30 min of listening
Born in Canada
About April Dunford
April Dunford is an executive consultant, speaker and author. She works with technology companies to make complex products easy for customers to understand. Her focus is positioning and market strategy, especially for B2B (business-to-business) technology. Her career in marketing spans more than two decades, including time as a vice president of marketing at several high-growth startups, where she launched 16 products. She also coaches leadership, sales and marketing teams through trainings, workshops and keynote talks, and she sits on boards, invests in and advises many growing businesses. Her books in our catalog include Obviously Awesome and Sales Pitch.