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Matthew Dixon

Sales and customer experience author

Matthew Dixon is a sales and customer experience expert and a founding partner of DCM Insights. He wrote The Challenger Sale and The JOLT Effect.

2 summaries 32 min of listening

Matthew Dixon

About Matthew Dixon

Matthew Dixon, who goes by Matt, co-founded DCM Insights (The Customer Understanding Lab). He previously served as Chief Product & Research Officer at Tethr, and as a senior partner at Korn Ferry Hay Group. Earlier he led the sales, service and customer experience practices at CEB, now part of Gartner. His first book, The Challenger Sale, was published in 2011 and was a Wall Street Journal bestseller that sold more than a million copies worldwide. His most recent book, The JOLT Effect, appeared in 2022 and looks at how high performers deal with customer indecision. He also co-wrote The Effortless Experience. Dixon has contributed more than 20 articles to Harvard Business Review. He holds a Ph.D. from the University of Pittsburgh and a B.A. in International Studies from Mount Saint Mary's University. He and his wife have four children and live in Silver Spring, Maryland.

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