Stephen Wunker
Innovation consultant and author
Stephen Wunker runs New Markets Advisors and has written several books on innovation, including Jobs to Be Done.
1 summary 16 min of listening
About Stephen Wunker
Stephen Wunker is an innovation consultant who runs New Markets Advisors. He spent many years as a colleague of innovation thinker Clayton Christensen, headed the development of an early smartphone, and started pioneering businesses in mobile marketing and commerce. Through New Markets Advisors he consults on innovation strategy and capabilities, with clients that include Microsoft, Meta, Nike, and the World Bank. His writing has appeared in Forbes, Harvard Business Review, and The Financial Times, and he has contributed over 100 articles in total. Wunker has written five books on innovation: Capturing New Markets, Jobs to be Done, Costovation, The Innovative Leader, and AI and the Octopus Organization. He studied at Princeton, Columbia, and Harvard Business School.