Product-Market Fit
Before you spend money on a new product, these books teach you to check that people really want it: talking to customers, running small tests and changing course when the answer is no.
Product-Market Fit Library
After the Idea: What It Really Takes to Create and Scale a Startup
Anything You Want: 40 Lessons for a New Kind of Entrepreneur
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
Escaping the Build Trap: How Effective Product Management Creates Real Value
Founders at Work: Stories of Startups’ Early Days
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams
Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Inspired: How To Create Products Customers Love
Makers: The New Industrial Revolution
Make Your Mark: The Creative’s Guide to Building a Business with Impact
Lost and Founder: A Painfully Honest Field Guide to the Startup World
Lean Marketing: More leads. More profit. Less marketing.
Lean Analytics: Use Data to Build a Better Startup Faster
Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation
Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Perennial Seller: The Art of Making and Marketing Work that Lasts
Pattern Breakers: Why Some Start-Ups Change the Future
Problem Hunting: The Tech Startup Textbook
Running Lean: Iterate from a Plan A to A Plan That Works
Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Start at the End: How to Build Products That Create Change
Side Hustle: From Idea to Income in 27 days
The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Testing Business Ideas: A Field Guide for Rapid Experimentation
The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment
The Cold Start Problem: How to Start and Scale Network Effects
The Four Steps to the Epiphany: Successful Strategies for Products that Win
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
The Innovator’s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas
The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea When Everyone is Lying to You
UX for Lean Startups: Faster, Smarter User Experience Research and Design
UX Strategy: How to Devise Innovative Digital Products That People Want
Will It Fly?: How to Test Your Next Business Idea so You Don't Waste Your Time and Money
Why Startups Fail: A New Roadmap for Entrepreneurial Success
Well-Designed: How to Use Empathy to Create Products People Love
You Only Have to Be Right Once: The Unprecedented Rise of the Instant Tech Billionaires
Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs
12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur