Your First Marketing System
Stop guessing and build marketing that works from day one.
For founders who are new to marketing and need a clear, practical base before anything else. You will come away with a clear strategy, a strong message and the core channels to reach your first real customers.
Explore the first book →← All paths for this goal
Your reading order
8 books- 1
Start here: Seth Godin reframes marketing not as promotion but as finding the right people and serving them. This change in thinking is the base every founder needs before spending a dollar.
- 2
Now that you think like a marketer, you need a clear message. Donald Miller's StoryBrand framework shows you how to make your customer the hero, so your brand finally stands out from the noise.
- 3
With your message clear, build a simple system around it. Allan Dib's one-page plan gives founders a practical marketing strategy that covers finding leads, nurturing them and turning them into customers, all on a single sheet.
- 4
Your plan needs a remarkable product at its center. In Purple Cow, Seth Godin pushes you to build something worth talking about, because remarkable products market themselves in ways ads never can.
- 5
With a remarkable product in hand, you now need volume. Alex Hormozi's $100M Leads gives practical frameworks for bringing in a steady flow of high-quality prospects across several channels.
- 6
Leads mean nothing if people forget your message. Made to Stick gives you six principles, such as simplicity, unexpectedness and concreteness, to make every marketing message easy to remember.
- 7
Once your message sticks, build trust at scale. Marcus Sheridan's They Ask You Answer shows how answering customer questions honestly online becomes your strongest, lowest-cost source of new leads.
- 8
Winning a customer is just the beginning. Joey Coleman explains why the first 100 days after a sale are critical, and how founders who get them right turn buyers into loyal fans who drive word-of-mouth growth.
