Build a Pipeline That Feeds Itself
From chasing leads to having prospects come to you
This path is for founders who have proven their offer but still face uneven revenue and an empty pipeline. You move from steady outbound prospecting to inbound systems and referral engines that bring in leads you can predict.
Explore the first book →← All paths for this goal
Your reading order
8 books- 1
Start by solving the volume problem. Hormozi's lead generation frameworks show you how to turn strangers into engaged prospects at scale. That volume is the raw fuel every pipeline needs.
- 2
Volume means nothing without steady outreach habits. Blount's discipline-first approach helps you beat the fear of rejection and teaches you to fill your pipeline across multiple channels every day.
- 3
With prospecting habits in place, sharpen your targeting. Weinberg's framework helps you pick the right accounts, write strong outreach stories and carry out a proactive new-business attack plan.
- 4
Now build the system behind the hustle. Ross's Predictable Revenue model introduces specialized roles and Cold Calling 2.0. This is the same framework Salesforce used to escape feast-or-famine cycles.
- 5
Outbound is expensive; inbound compounds. Sheridan's radical transparency approach shows how answering every customer question honestly online attracts pre-sold prospects who already trust you.
- 6
With inbound content working, you need a complete marketing system behind it. Dib's one-page framework ties lead capture, nurturing and conversion into one clear plan any founder can carry out.
- 7
The strongest pipeline is one your customers build for you. Jantsch shows how to create steady referrals by designing your business so happy clients naturally send new ones your way.
- 8
Finally, grow word of mouth by design. Baer's Talk Triggers framework shows how one deliberate difference in your customer experience can turn every client into a walking advertisement.
