Your First Sales Playbook
Stop guessing and build a sales system you can repeat
For founders who are doing sales themselves for the first time and need a foundation fast. You will learn why people buy, how to build an offer people want, and how to run sales conversations that lead to a yes, without feeling pushy.
Explore the first book →← All paths for this goal
Your reading order
7 books- 1
Start here to change how you think about selling. Pink shows that every founder is already in sales, and that selling with honesty and empathy is both more ethical and more effective.
- 2
Once you accept that you must sell, make sure what you sell is worth buying. Hormozi's Value Equation shows how to build an offer so good that prospects feel foolish saying no.
- 3
A great offer still fails if it is positioned wrong. Dunford's ten-step framework helps you place your product in a context where the right buyer sees its unique value right away.
- 4
With your positioning set, you need a message that sticks. Miller's StoryBrand framework makes your customer the hero of the story, so your pitch stops confusing people and starts persuading them.
- 5
Now it is time to run real sales conversations. Rackham's research-backed SPIN method replaces pushy closing tactics with careful questions that bring out the problems customers actually care about.
- 6
SPIN gives you the structure; this book gives you the exact words. Jones offers specific, high-impact phrases that get past resistance and guide prospects toward a yes in any conversation.
- 7
Most deals do not close on the first call, and most founders give up too soon. Shore explains the psychology of follow-up and how to build the emotional momentum that closes deals.
