Marketing & Sales

$100M Leads: How to Get Strangers to Want to Buy Your Stuff

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

A/B Testing: The Most Powerful Way to Turn Clicks into Customers

Agile Selling: Getting Up to Speed Quickly in Today’s Ever-Changing Sales World

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

Be Our Guest: Perfecting the Art of Customer Service

Be Seen: Find Your Voice. Build Your Brand. Live Your Dream.

Better Brand Health: Measures and Metrics for a How Brands Grow World

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business

Buyology: Truth and Lies About Why We Buy

Captivology: The Science of Capturing People’s Attention

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

Click Here: The Art and Science of Digital Marketing and Advertising

CMO to CRO: The Revenue Takeover by the Next Generation Executive

Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives

Cold Calling Sucks (And That’s Why It Works): A Step-by-Step Guide to Calling Strangers in Sales

Competing Against Luck: The Story of Innovation and Customer Choice

Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

Crossing the Chasm: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream

Crush It!: Why Now is the Time to Cash in on Your Passion

Crushing it!: How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.

Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing

De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Duct Tape Marketing Revised and Updated: The World’s Most Practical Small Business Marketing Guide

Eat What You Kill: Becoming a Sales Carnivore

Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative

Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales

Emotion by Design: Creative Leadership Lessons from a Lifetime at Nike

Enchantment: The Art of Changing Hearts, Minds, and Actions