Branding
Find out how companies give a product a clear place in the customer’s mind, tell a brand story and earn loyalty. Useful if you market a product, a shop or a startup.
Branding Library
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
24 Assets: Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World
Better Brand Health: Measures and Metrics for a How Brands Grow World
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All
Buyology: Truth and Lies About Why We Buy
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Build Like A Woman: The Blueprint for Creating a Business and Life You Love
Bourbon Empire: The Past and Future of America's Whiskey
Big Weed: An Entrepreneur’s High-Stakes Adventures in the Budding Legal Marijuana Business
De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage
Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing
Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career and How You Can, Too
Emotion by Design: Creative Leadership Lessons from a Lifetime at Nike
Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Duct Tape Marketing Revised and Updated: The World’s Most Practical Small Business Marketing Guide
Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately
Disrupting the Game: From the Bronx to the Top of Nintendo
Fascinate: Your Seven Triggers to Persuasion and Captivation
Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business
Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
Get Different: Marketing That Can't Be Ignored!
Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
Focus: The Future of Your Company Depends on It
Finding My Virginity: The New Autobiography
How Brands Grow: What Marketers Don’t Know
Hey Whipple, Squeeze This!: The Classic Guide to Creating Great Ads
Hello, My Name is Awesome: How to Create Brand Names That Stick
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Give and Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
Lucky Loser: How Donald Trump Squandered His Father's Fortune and Created the Illusion of Success
Loved: How to Rethink Marketing for Tech Products
Likeable Social Media: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
Lean Marketing: More leads. More profit. Less marketing.
Meaningful: The Story of Ideas That Fly
Marketing 3.0: From Products to Customers to the Human Spirit
POP!: Create the Perfect Pitch, Title and Tagline for Anything
Oversubscribed: How to Get People Lining Up to Do Business with You
Ogilvy on Advertising
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
No Logo
No Is Not Enough: Resisting the New Shock Politics and Winning the World We Need
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Purple Cow: Transform Your Business by Being Remarkable
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Platform: How to Get Noticed in a Noisy World
Selling the Invisible: A Field Guide to Modern Marketing
Rethinking Prestige Branding: Secrets of the Ueber-Brands