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Behavioral Economics

Economics that follows how people really act: why we misjudge risk, chase bargains and stick with defaults. Hear the ideas and spot these habits in your own spending.

Behavioral Economics Library

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

An Economist Walks into a Brothel: And Other Unexpected Places to Understand Risk

Coined: The Rich Life of Money and How Its History Has Shaped Us

Foolproof: Why Safety Can Be Dangerous and How Danger Makes Us Safe

Hate the Game: Economic Cheat Codes for Life, Love, and Work

Happiness: Lessons from a New Science

Narrative Economics: How Stories Go Viral and Drive Major Economic Events

Mixed Signals: How Incentives Really Work

Mind Over Money: The Psychology of Money and How To Use It Better

Nudge: Improving Decisions about Health, Wealth and Happiness

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Phishing for Phools: The Economics of Manipulation and Deception

Success and Luck: Good Fortune and the Myth of Meritocracy

The (Honest) Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves

SuperFreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance

The Happiness Industry: How the Government and Big Business Sold Us Well-Being

The Paradox of Choice: Why More Is Less

The Origin of Wealth: The Radical Remaking of Economics and What It Means for Business And Society

The Winner’s Curse: Behavioral Economics Anomalies Then and Now

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

The Undoing Project: A Friendship That Changed Our Minds

Thinking, Fast and Slow

When to Rob a Bank: ...and 131 more warped suggestions and well-intended rants.

Your Future Self: How to Make Tomorrow Better Today

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