Product-Market Fit Library

Competing Against Luck: The Story of Innovation and Customer Choice

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Jobs to Be Done: A Roadmap for Customer-Centered Innovation

Loved: How to Rethink Marketing for Tech Products

Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation

Meaningful: The Story of Ideas That Fly

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Process!: How Discipline and Consistency Will Set You and Your Business Free

Running Lean: Iterate from a Plan A to A Plan That Works

Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business

Testing Business Ideas: A Field Guide for Rapid Experimentation

The Cold Start Problem: How to Start and Scale Network Effects

The Four Steps to the Epiphany: Successful Strategies for Products that Win

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea When Everyone is Lying to You

UX Strategy: How to Devise Innovative Digital Products That People Want

UX for Lean Startups: Faster, Smarter User Experience Research and Design

Will It Fly?: How to Test Your Next Business Idea so You Don't Waste Your Time and Money

You Only Have to Be Right Once: The Unprecedented Rise of the Instant Tech Billionaires

Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs