Product Strategy
For founders and product teams: how to find the real customer problem, test ideas early, keep design simple and reach mainstream buyers.
Product Strategy Library
Hooked: How to Build Habit-Forming Products
A/B Testing: The Most Powerful Way to Turn Clicks into Customers
Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Build: An Unorthodox Guide to Making Things Worth Making
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Competing Against Luck: The Story of Innovation and Customer Choice
Emotional Design: Why We Love (or Hate) Everyday Things
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability
Do Design: Why Beauty is Key to Everything
Escaping the Build Trap: How Effective Product Management Creates Real Value
Enchantment: The Art of Changing Hearts, Minds, and Actions
Empowered: Ordinary People, Extraordinary Products
Good Services: How to Design Services that Work
Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
How to Speak Machine: Computational Thinking for the Rest of Us
Laws of UX: Using Psychology to Design Better Products & Services
Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Inspired: How To Create Products Customers Love
Insanely Simple: The Obsession that Drives Apple’s Success
Loved: How to Rethink Marketing for Tech Products
One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
ReWork
Radical Product Thinking: The New Mindset for Innovating Smarter
Product Operations: How Successful Companies Build Better Products at Scale
Platform Scale: How an emerging business model helps startups build large empires with minimum investment
Start at the End: How to Build Products That Create Change
The Design of Everyday Things
The Laws of Simplicity: Design, Technology, Business, Life
Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship
UX for Lean Startups: Faster, Smarter User Experience Research and Design
UX Strategy: How to Devise Innovative Digital Products That People Want
Transformed: Moving to the Product Operating Model
This is Service Design Thinking: Basics, Tools, Cases
Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
Well-Designed: How to Use Empathy to Create Products People Love
Working Backwards
12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
100 Things Every Designer Needs to Know About People