Incentives Library

An American Sickness: How Health Became Big Business and How You Can Take It Back

Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement

Enshittification: Why Everything Suddenly Got Worse and What to Do About It

Follow the Science: How Big Pharma Misleads, Obscures, and Prevails

Hit Men: Power Brokers and Fast Money Inside the Music Business

Mine!: How the Hidden Rules of Ownership Control Our Lives

Mixed Signals: How Incentives Really Work

Pay the People!: Why Fair Pay Is Good Business and Great for America

Plain Talk: Lessons from a Business Maverick

Scaling Up Compensation: Turning Your Largest Expense Into a Strategic Advantage

Skin in the Game: Hidden Asymmetries in Daily Life

SuperFreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance

Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes

The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron

Think Like a Freak: Find the unconvential yet brilliant ideas hidden in data

When to Rob a Bank: ...and 131 more warped suggestions and well-intended rants.