Marketing Psychology
Why do some ideas spread and some products feel hard to put down? Discover how persuasion, habit loops and social proof shape what people buy, and use it fairly in your own work.
Marketing Psychology Library
Hooked: How to Build Habit-Forming Products
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
A/B Testing: The Most Powerful Way to Turn Clicks into Customers
Better Brand Health: Measures and Metrics for a How Brands Grow World
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
Captivology: The Science of Capturing People’s Attention
Buyology: Truth and Lies About Why We Buy
Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business
Breaking Free From Broke: The Ultimate Guide to More Money and Less Stress
Competing Against Luck: The Story of Innovation and Customer Choice
Clean: The New Science of Skin
Emotional Design: Why We Love (or Hate) Everyday Things
Emotion by Design: Creative Leadership Lessons from a Lifetime at Nike
Dollars and Sense: How We Misthink Money and How to Spend Smarter
Fast Food Nation: The Dark Side of the All-American Meal
Fascinate: Your Seven Triggers to Persuasion and Captivation
F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business
Get Different: Marketing That Can't Be Ignored!
Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit
How Brands Grow: What Marketers Don’t Know
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
Hook Point: How to Stand Out in a 3-Second World
Hit Makers: How to Succeed in an Age of Distraction
Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams
Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Influence: The Psychology of Persuasion
Never Lose A Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days
Neuromarketing: Understanding the “Buy Buttons” in Your Customer’s Brain
Mindless Eating: Why We Eat More Than We Think
Oversubscribed: How to Get People Lining Up to Do Business with You
Ogilvy on Advertising
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Propaganda
Pricing For Profit: How to Develop a Powerful Pricing Strategy for Your Business
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Phishing for Phools: The Economics of Manipulation and Deception
Selling the Invisible: A Field Guide to Modern Marketing
Sell Like Crazy: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
Salt Sugar Fat: How the Food Giants Hooked Us
Rethinking Prestige Branding: Secrets of the Ueber-Brands
Stoned: Jewelry, Obsession, and How Desire Shapes the World
Start at the End: How to Build Products That Create Change
Start With Why: How Great Leaders Inspire Everyone to Take Action
Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy
Small Data: The Tiny Clues That Uncover Huge Trends