Marketing Psychology Library
Hooked: How to Build Habit-Forming Products
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business
Buyology: Truth and Lies About Why We Buy
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
Fascinate: Your Seven Triggers to Persuasion and Captivation
Feeding You Lies: How to Unravel the Food Industry’s Playbook and Reclaim Your Health
Get Different: Marketing That Can't Be Ignored!
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
How Brands Grow: What Marketers Don’t Know
Influence: The Psychology of Persuasion
Made to Stick: Why Some Ideas Survive and Others Die
Mixed Signals: How Incentives Really Work
Narrative Economics: How Stories Go Viral and Drive Major Economic Events
Neuromarketing: Understanding the “Buy Buttons” in Your Customer’s Brain
Never Lose A Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days
No Logo: The increasing power of brands
Propaganda: The Art of Public Communication and Relations
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Phantoms in the Brain: Probing the Mysteries of the Human Mind
Phishing for Phools: The Economics of Manipulation and Deception
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, Or Die
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Sales Pitch: How to Craft a Story to Stand Out and Win
Salt Sugar Fat: How the Food Giants Hooked Us
Selling the Invisible: A Field Guide to Modern Marketing
Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy
Start at the End: How to Build Products That Create Change
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
The 22 Immutable Laws of Branding: Bite-sized branding tips from a dynamic marketing duo
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
The JOLT Effect: How High Performers Overcome Customer Indecision
The Power of Instinct: The New Rules of Persuasion in Business and Life
The Psychology of Selling: Increase your sales faster and easier than you ever thought possible
The Tipping Point: How Little Things Can Make a Big Difference
This Is Marketing: You Can't Be Seen Until You Learn to See
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Wanting: The Power of Mimetic Desire in Everyday Life
Winning at Sales: How to Get So Good People Say "Thank You" for Letting Them Buy
Words That Work: It’s Not What You Say, It’s What People Hear
You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing