Persuasion
Get better at convincing people: building a strong argument, making a pitch that sticks and negotiating a fair deal. Tactics you can use in sales, at work and at home.
Persuasion Library
Age of Propaganda: The Everyday Use and Abuse of Persuasion
7 Principles of Transformational Leadership: Create a Mindset of Passion, Innovation, and Growth
Black-and-White Thinking: The Burden of a Binary Brain in a Complex World
Cracked it!: How to solve big problems and sell solutions like top strategy consultants
Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals
Cold Calling Sucks (And That’s Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
Eat What You Kill: Becoming a Sales Carnivore
Don’t Buy It: The Trouble with Talking Nonsense About the Economy
Doesn’t Hurt to Ask: Using the Power of Questions to Communicate, Connect, and Persuade
Fascinate: Your Seven Triggers to Persuasion and Captivation
Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
Exactly What to Say
Every Job Is a Sales Job: How to Use the Art of Selling to Win at Work
Enchantment: The Art of Changing Hearts, Minds, and Actions
Get to the Point!: Sharpen Your Message and Make Your Words Matter
Flipnosis: The Art of Split-Second Persuasion
Flip The Script: Getting People to Think Your Idea Is Their Idea
Five Stars: The Communication Secrets to Get from Good to Great
Gravitas: Communicate with Confidence, Influence and Authority
Got Your Attention?: How to Create Intrigue and Connect with Anyone
Good Arguments: How Debate Teaches Us to Listen and Be Heard
Give and Take: Why Helping Others Drives Our Success
Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You
How to Win Friends and Influence People
How to Master the Art of Selling
How to Have Impossible Conversations: A Very Practical Guide
How to Enjoy Your Life and Your Job: Selections from How to Win Friends and Influence People, and How to Stop Worrying and Start Living
How to Be a Leader: An Ancient Guide to Wise Leadership
How the World Sees You: Discover Your Highest Value Through the Science of Fascination
How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease
Lawyers, Liars and the Art of Storytelling
Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga
Key Person of Influence: Become One of the Most Highly Valued People in Your Industry
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
It’s Not How Good You Are, It’s How Good You Want to Be: The World’s Best Selling Book
Influence is Your Superpower: How to Get What You Want Without Compromising Who You Are
Influence: The Psychology of Persuasion
Magic Words: The New Science of Language for Persuasion, Communication, and Driving Action
Magic Words: The Science and Secrets Behind 7 Words That Motivate, Engage, and Influence
Made to Stick: Why Some Ideas Survive and Others Die
Neuromarketing: Understanding the “Buy Buttons” in Your Customer’s Brain
Mastering Communication at Work: How to Lead, Manage, and Influence
POP!: Create the Perfect Pitch, Title and Tagline for Anything
Originals: How Non-Conformists Move the World
Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No
Purposeful: Are You a Manager or a Movement Starter?