Incentives
Rewards, penalties and hidden motives shape what people do at work, in markets and in health care. Learn to see the incentives behind everyday choices.
Incentives Library

An American Sickness: How Health Became Big Business and How You Can Take It Back

Change Anything: The New Science of Personal Success

Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement

Dark Towers: Deutsche Bank, Donald Trump, and an Epic Trail of Destruction

Drive: The Surprising Truth About What Motivates Us

Fault Lines: How Hidden Fractures Still Threaten The World Economy

Get It Done: Surprising Lessons from the Science of Motivation

Grow the Pie: How Great Companies Deliver Both Purpose and Profit

Leading Successful Change: 8 Keys to Making Change Work

Mixed Signals: How Incentives Really Work

Mine!: How the Hidden Rules of Ownership Control Our Lives

Other People’s Money: The Real Business of Finance

Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation

Power Failure: The Rise and Fall of an American Icon

Scaling Up Compensation: Turning Your Largest Expense Into a Strategic Advantage

Skin in the Game: Hidden Asymmetries in Daily Life

SuperFreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance

The Knockoff Economy: How Imitation Sparks Innovation

The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

The Undercover Economist

The Spider Network: The Wild Story of a Math Genius, a Gang of Backstabbing Bankers, and One of the Greatest Scams in Financial History

The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron

Trick Mirror: Reflections on Self-Delusion

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

Why We Do What We Do: Understanding Self-Motivation

Why Motivating People Doesn’t Work … and What Does: More Breakthroughs for Leading, Energizing, and Engaging

Who Gets What – and Why: The New Economics of Matchmaking and Market Design

When to Rob a Bank: ...and 131 more warped suggestions and well-intended rants.

What Money Can’t Buy: The Moral Limits of Markets

Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead